SOCIAL MEDIA & INFLUENCER MARKETING
Transport for Wales
Next Stop: Your Best Day Out
A social media and influencer marketing campaign developed as part of my MSc in Digital Marketing Management.
Campaign Objective
Encourage people to leave the car at home and choose rail travel, supporting Transport for Wales' sustainability goals by positioning the train as a smarter, lower-carbon choice for travelling around Wales.
Creative Approach
The campaign contrasted the frustrations of travelling by car with the experience of travelling by train, using Back to the Future as a playful creative theme.
“Roads? Where we're going, we don't need roads.”
CONTENT MARKETING
Lean Kitchen
DIGITAL ANALYTICS